Marketing Plan Case Study

Promoting Plan Case Study Presentation Coming up next is the advertising plan for Ballantynes my image of sweatshirts. Showcasing division alludes to the way toward isolating a market into portions or gatherings of clients with comparative needs or needs who are probably going to show comparable buy conduct. Post-retail division we become acquainted with the various sorts of clients with various kinds of necessities and wants. The objective portions for my business would be youthful age and full grown individuals. I am opening sweatshirts business in Christchurch city.  â â â â â â â â â â (Ballantynes, n.d) Two bases chose for advertise division in my sweatshirt business are   â Segment ( Gender, Income, way of life) Conduct (Attitude and Benefits searching for) Imminent CUSTOMERS Adolescents: The intended interest group would be between the age gathering of 16-25. I might want to open the shop in close to the Christchurch college region as it a bustling zone and youths typically joint around there. I would target both male and females as them two wear it. I would target adolescents who are from center - higher class, since understudies would ordinarily lean toward sensible and in vogue garments. I would have garments from medium to higher range. Experts and Mature People: The intended interest group would be both male and females between the age gathering of 26-40, I might want open it in CBD territory, as there are numerous corporate and traveler around there and they can purchase in throughout their break time, or while doing window shopping, Similarly visitor can purchase items as CBD is a popular vacationer place. I would target clients from working class to higher class. Corporate individuals would incline toward in vogue sweatshirts which is effectively doable for them. Elderly folks People:- The intended interest group would be guys and females between the age gathering of 50-75, I might want to open it in North shore as there are numerous retirement towns and the group is luxurious and they lean toward popular garments, I would target pay bunch from center to higher class, Old individuals love to have agreeable and possible apparel. So I will make it effectively open to them. I am going to concentrate on Youngsters and Professionals as two potential objective markets for my business. Sort of market Segment and Behavioral Characteristics Youths I am going to cover age bunch from 14 to 25 years in both male and female. They search for style and new plans in the item like chain, hoodies, brilliant, pictures of stars and sports characters, and some persuasive citations to have a special character in the general public. They are bit cost worried as their pay is constrained and are most likely reliant on guardians in early ages. They have a place with the class of various size and scope of cost. They are proficient about brands yet not faithful to them as they just need to appear to be unique. This market is enormous in size yet less successive client of sweatshirts. They have least worry with administration however much delicate about substitution and bring ensure back. They consider cost while purchase items. Experts and Mature individuals This section has a place with the age bunch between 25-50 years. They can possibly purchase quality items and consequently have less value affectability however search for easygoing plans with calm hues and helpful to wear during office times. They search for brands and quality stuff used to set up the item. This portion for the most part lean towards straightforward and plain sweatshirts with advantage of warmth and character highlight. They looked for item which has brand an incentive in the market and is seen number of times in broad daylight through print or electronic media. This fragment likes to have sweatshirts with separable hoodies so they can utilize it without it. They love to purchase progressively tough items while purchasing garments. Organization targets and assets Organization targets and assets: Companys target will keep up unwaveringness with existing clients and by making great benefit drawing in new clients as well. Organization will center to arrive at its make back the initial investment as quickly as time permits by setting a few targets and accomplishing them on schedule. Organization will utilize different assets to meet their objectives like commercial resources.â Perceptibility of sections: Serious contention Will be high for the item as there are many attire shops in Christchurch and everybody is contending. Haggling intensity of providers: The dealing intensity of providers would be low as there are numerous providers in the market Dealing intensity of customers:â The bartering intensity of clients would be high as there are many dress organizations joints in the market and they can deal. Danger of new contestants: The danger of new participants is high. Danger of substitute items or administrations: sweatshirts can be supplanted by coat, coats T-shirts and so on. Current Size of the Market Populace of youths: 300,000 Populace of Professionals: 465,000 Mechanical development: 15% of absolute populace The above measurements gives me affirmation about my item and section engaging quality in the market. Also, my business is having development potential in since quite a while ago run because of the need of it according to climatic conditions in New Zealand. (insights New Zealand, n.d) Undertaking 3 A separated showcasing system is the point at which an organization makes crusades that intrigue to in any event two market fragments or target groups.â I am focusing on youths through styles, structure, changed value go, stuff like cotton, woolen, engineered and pictures of characters, wording they do jump at the chance to see on materials, sparkling hues, hoodies connected and advancing through internet based life. I will pull in my subsequent objective market of experts and develop individuals with easygoing look, brand logo, straightforward plans in sweatshirts, double shading and quality stuff to shield from cold and have hoodies which can be expelled as well. I will give one of a kind structures to give a sentiment of character image to them and approach through online life, T.V notice andâ advancement through magazines. (ballantynes, n.d) Undertaking 4 As there are numerous contenders of my organization Ballantynes, the significant contenders  Cottton on The above chart shows my situating of my item in the market.. Ballantynes is modestly valued with sensible cost and quality. Nike, Adidas, Puma are high in quality and even the cost is higher. Cotton On is beneath me however it is low in cost yet the quality isn't acceptable. So I believe I can contend and support, available with giving sensible estimating and great quality sweatshirts. Assignment 5 Item: 1. Item: What does the client need from the item/administration? What requirements does it fulfill? I have a wide scope of items, for example, sweatshirts for ladies, men sweat shirts, Kids wear, and design frill. My item system will be most recent structure, in vogue, slick, fluctuated size with hoodies and Chain, pockets inside and outside, substitution or return office in restricted period to draw in youths. I will give explicit logo on the sweatshirts front and posterior. I will give diverse texture style sweatshirts it might be structure with cotton stuff and woolen too. I will give items in shifted hues like plain, mix and quality stuff to draw in my develop and experts target advertise. I will give various sizes to sweatshirts for instance little, medium, huge and additional huge size. Cost: What is the estimation of the item or administration to the purchaser? Are there set up value focuses for items or administrations around there? Cost is the factor which pulls in the clients that is the reason companys item is from low medium value extend. Its administration and stuff is fine so individuals like to wear this brand and its cost is likewise truly sensible. The contenders of sweatshirts are selling their item at similarly significant expense, so that is incredible bit of leeway since target fragments are drawing in towards sweatshirts item as it gives reasonable and great quality products.The value extend for my sweatshirts would be between $12-$150 Advancement: What is the estimation of the item or administration to the purchaser? Are there set up value focuses for items or administrations around there? For publicizing we will promote in magazines that generally draws in clients. Announcements are acceptable apparatus for promoting, they are appealing and wherever could see them. Commercials must be written in straightforward language and straightforward. We would advance them via web-based networking media as it is financially savvy and can arrive at the mass market. Spot: Where do purchasers search for your item or administration? On the off chance that they look in a store, what kind? A master boutique or in a general store, or both? Or then again on the web? Or on the other hand immediate, through index? Will open theâ store Ballantynesâ atâ 23/ Cashel Street Christchurch furthermore, that I will likewise make the item accessible online = in around nine dialects so as to arrive at all its objective portions from various nationalities. Through the site, clients can book their requests, check the most recent offers. Errand 6 Plan of observing and instruments: Criticism through Questionnaires: The input of clients is so significant in light of the fact that input chose the deals or prominence of the item. Along these lines, I will do review about our item in open market and will gather criticism from existing clients. This will have scarcely any inquiries which they will reply and it will assist me with knowing their opinion of our item, what are their future desires and why they offer need to it in the market? We can send surveys to our clients through email too. Their positive input will be achievement of our showcasing plan. Deal Trend through budgetary Information: I will likewise keep beware of my monetary data whether the business is in benefit or misfortune. In the event that my deal is going up it implies my promoting plan is working and I can accomplish my targets. I will check all the reports once in the month to be refreshed. Statistical surveying

Strategic management of global company Research Paper

Vital administration of worldwide organization - Research Paper Example 22). The accomplishment of the organization in both the Japanese just as universal market is the aftereffect of its desire to make excellent items. Toyota improved its activities significantly in quality to work out in a good way for the local condition, and accordingly has made a triumphal turnaround inside US showcase. What's more, the expansion in oil cost shockingly improved the interest for Toyota’s vehicles because of their light and eco-friendly highlights. Structure that time, worldwide sending out business of Toyota had seen a steady turn of events. With the goal of staying away from import difficulties, for example, orders and import stipends, Toyota propelled a 50/50 joint endeavor with General Motor during 1983 in US, and a totally claimed creation units in UK during 1989 and another in France during 1997, and a â€Å"50/50 joint endeavor with French automaker Peugeot in Czech Republic in 2002† (Christensen, 2013, p. 52). Forceful advances have too been take n in China, presently the world’s quickly creating vehicle advertise. Toyota began its tasks during the year 1954, with its administrative center arranged in Tokyo, Japan. It was the center point of structuring exercises, booking, assembling of models and evaluation of cars. It was in control for every single capacity, along with advancement, structuring and evaluating vehicles. In addition, the middle is too dependable of security advancements, vitality the board and ecological stronghold. During the year 1973, Toyota began the plan place at Newport Beach, California. The organizations framed the European place for configuration to have improved information on nearby weights and tendencies of existing and forthcoming clients. Now, the gathering has made fruitful models, for example, â€Å"Yaris, Corolla, Corolla Verso, Avensis and Land Cruiser† (Rivenburgh, 2013, p. 92). Worldwide Strategy of Toyota Any business that tryst to enter the outside market basically plans t o get favorable circumstances of ‘economies of scale’ just as area and information picking up result which could be acknowledged by and increment item and administration consistency. Then again, now difficulties of confinement emerge unavoidably due to interest for reaction by the organization to neighborhood setting, for example, taste and tendency of purchaser, nearby government approaches and social highlights. In the worldwide business methodology network, â€Å"along two parts of worry for cost reduction and worry for nearby response, transnational technique has the most extreme level along both dimensions† (Rivenburgh, 2013, p. 113). Among the four great worldwide business methodologies, Toyota chooses transnational Strategy. The most ideal approach to execute a transnational methodology is among the most troublesome issues that huge associations are adapting to nowadays. The need to contend with worldwide adversaries, for example, General Motors and Ford c onstrained Toyota to attempt to discover better cost economies. In any case, deviations in clients taste inclination and government orders across nations demonstrate that Toyota also must be responsive to nearby requests. Accordingly, Toyota manages significant worry for cost decrease just as for neighborhood mindfulness. To diminish cost by normalizing, Toyota has been accelerating the way toward going toward more modest number of car stages, with target of building up an expansive scope of models on a confined scope of stages that have

One Foot in Eden free essay sample

It is difficult to experience existence without making any. What we pick can characterize us, can shut off a piece of our life that, had we picked in an unexpected way, could have prompted something totally unique. Numerous things can impact our decisions, from ethics, to peers, to encounter. For the most part, it is our own ethics and sentiments that choose what we do. How we were raised, what we were educated, and what we have gotten en route. Family has an enormous impact in our choices. Numerous individuals consider what somebody in their family would do when confronted with a troublesome choice. In One Foot in Eden, Amy gauges the advantages and disadvantages of laying down with Holland to get pregnant. She cautiously ponders what her significant other would do on the off chance that he discovered. This might be a terrible model, as she chooses to lay down with him in any case. Likewise, straightforward things that we learn in school permit us to make enlightening decisions. We will compose a custom exposition test on One Foot in Eden or then again any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Companions likewise assume a noteworthy job. It is practically human instinct to satisfy others, or to fit in. Something we would not ordinarily do, we do to make others like us. We may likewise forgo acting a specific way that may keep others from tolerating us. This is the reason usually adolescents start smoking, or doing some different hazardous propensity, all to â€Å"be cool. † Our encounters shape a large number of our decisions. In the event that we know for a fact that we will get a terrible or excruciating reaction to an activity, we stay away from that activity. We will likewise over and over settle on decisions that produce a decent or charming impact. We face numerous deterrents by experimentation, and in the event that we have accomplished something previously, we realize what activities inspire what reactions. Taking everything into account, our decisions, regardless of whether they are produced using our encounters, our friends, or our ethics, gigantically influence our lives. The components that impact our decisions, be they fortunate or unfortunate, are straightforwardly identified with the result of those choices.

The Basic Facts of Overcoming Obstacles Essay Samples

The Basic Facts of Overcoming Obstacles Essay Samples Growth is a painful procedure, and there isn't any growth without hard work. She used lots of strategies to assist them. While there are a few sensitive issues you should make certain your conclusion won't offend. As a consequence, such students start looking for the best essay help to make sure that their project is going to be produced at the maximal level in accord with all academic standards. Action without the very clear thought can never ripen into truth is merely another point that the individual oriented to the achievement of succeeding has the ability to take note of and internalize. It has ever been my belief that to be able to overcome any obstacle in life, while it's professional or personal it does come from within and it's a mind thing (Davies, 2009). As sad as it might seem, I thought this was what my life would be forever, and due to that, I quickly taught myself how to positively consider the circumstanc e. It is crucial to be aware that when presented with the identical obstacle in the exact situation, the optimist wouldn't have the ability to give up and will be in the constant look out to discover the best ways possible to address the problem (Bond, 1998). Oedipus' ignorance came straight from the simple fact which he had no truthful understanding of who he really was. Arg, you know, I believe I actually understand what you're discussing. Although felt by everyone, fear is quite a strong feeling that leads to unease to all and is unlikely to be enjoyed by any. He knew he would need to conquer this fear. The cost of an essay rides on the total amount of effort the writer has to exert. Richard's essay wouldn't be appropriate in all situations. To compose a persuasive essay first you have to know the definition of persuasive. Read essay written by other people on essay for you in order to write positively and prevent whining on your problems. Type of Overcoming Obstacles Essay Samples Consequently, we guarantee that there will not be any unpleasant surprises once the day of delivery comes. Order top-notch essay at this time and certified specialists will do their very best to supply you with higher quality at fair price. For in stance, some of them just have zero opportunity to deal with dozens of assignments that keep bombarding from every side. My arrival home was much less bittersweet since you might have thought. Because of this guarantee, the delivered order will incorporate all essential information. The usage of force for a strategy towards solving of conflicts is common among the bad political leaders. The actions that are advanced by people who hate the situations where they're involved in learn more about the probable alternatives available to aid in the alleviation of the unpleasant ailments. In case a life challenge or obstacle presents itself to the folks, then it would be important to be aware that using force cannot fix the menacing issues. My story is a typical one that countless men and women have faced. When there is love for any given concept or person, then there's comfort. On the flip side, being a loving leader doesn't mean that someone is assuring of automatic success. In of leadership, there are various types of leaders who approach the idea of fear and love differently. The Debate Over Overcoming Obstacles Essay Samples In a month, I'll be finished with my very first semester of college and I'm prepared to begin my next. A whole lot of students face the exact same problem with writing. If you visit a high school where only the valedictorian gets in, then you will need to be the valedictorian. Graduating high school and going to college has ever been an incredibly important goal I have always wished to attain. Many even pay the expenses of field trips for students who'd otherwise not have the ability to attend. Merging schools could cause an improved graduation rate. With the dearth of funding, teacher positions are among the very first things to go every time a budget is cut as salaries occupy a good deal of a school's budget. Therefore, many students and employees decide to acquire affordable essay rather than writing it themselves. Introducing Overcoming Obstacles Essay Samples In life overcoming obstacles is not something which is simple to accomplish. Do not be scared to provide detail it could have a fantastic perspective to the reader, and might be gaining you a scholarship. It's however important to keep in mind that the use of force doesn't fix any issue in the entire procedure for overcoming the obstacles. In the procedure for overcoming the life obstacles, it's important to be aware that force doesn't create any right. At precisely the same time, the choice of the district's CEO and their subsequent hiring of key central office and building-level administrators might be make-or-break move. Public education has allowed citizens to develop into productive members of society by supplying them with the abilities and knowledge essential for the labor force. Teachers may determine an issue, but there isn't the research or time put into assessing the circumstance. Overcoming Challenges in Life Essay Special Challenges College Essay Alex Farley If you've experienced special challenges or adversities which you feel should be taken under consideration, please tell us.

Pros and Cons of GMO Use - Free Essay Example

Sample details Pages: 8 Words: 2341 Downloads: 7 Date added: 2019/02/15 Category Health Essay Level High school Tags: GMO Essay Did you like this example? Statement of Issue: Genetically modified (GM) foods are a hot topic of debate and have been for over two decades. Currently, there are hundreds of millions of people in third world countries suffering from malnourishment. This is due to the fact that our world’s population is growing far too fast and more food is required in order to sustain it [1]. Don’t waste time! Our writers will create an original "Pros and Cons of GMO Use" essay for you Create order There are various benefits and potential risks associated with the use of genetically modified organisms, and at times the research is not in clear support of one side over the other. One benefit of GM foods is that they can increase crop yields, resulting in higher food production and potential profits for farmers [2]. However, some experts believe that these claims may be either unsubstantiated or overexaggerated and the use of GM foods alone will not solve world hunger; there are more complicated issues involved [3]. Scientific Introduction and Background: The US FDA defines genetically modified organisms (GMOs) as â€Å"animals or plants created through genetic engineering†, or direct and specific manipulation of the organism’s genome [4]. Traditional crop breeding involves the exchange of genes between two plants to create a new plant that has desired traits from one or both of the parent plants. To make this happen, male pollen is transferred to the female flower organs. This type of breeding is limited in that it can typically only be done between similar or related species. To get desired results, it can take a very long time, and even then the desired genes may not exist in compatible breeders. GM technology is novel because it allows for the artificial transfer of desired genes from one plant to another, regardless of breeding capabilities via biotechnology [2]. There are four key steps involved in the creation of a GMO; identifying what gene is of interest, isolating that gene, inserting DNA of that gene into a new organism, and the finally keeping that organism alive and reproducing. In order to identify a gene of interest, the key is often referring back to nature to see what plants are already capable of surviving in the environment the new organism is slated to survive in. for example, in the case of Roundup Ready plants, a gene was isolated from bacteria able to survive adjacent to a herbicide factory and was subsequently implanted into crops, conferring the resistance seen in the original bacteria [4]. In order to isolate the gene, or find the specific DNA sequence of interest, comparative analysis is used to compare genomes of the plant with the desired trait to the plant without the trait in order to find the portion unique to the plant with the trait. This gene is inserted into new plants in one of two ways. A gene gun can be used to insert metal particles coated in DNA from the gene of interest into the plant, where it gets incorporated into the genome. Alternatively, it is possible to engineer a plasmid containing the gene of interest and induce its uptake by bacteria known to invade the plant of interest; the bacteria can then insert the new DNA into the plant’s genome. From there, the new GM crop needs to genotypically checked to ensure that it is expressing the gene of interest, and carefully grown in controlled chambers [4]. Benefits of GM crops include reduced farming costs, increased profits, higher yields, better quality food, and less environmental harm. More specifically, first generation GM crops can decrease production-associated costs via tolerance to herbicides and insect resistance; second generation crops offer more direct benefits to consumers, such as increased nutritional content, non-bruising fruits, and healthier corn oils [2]. In the case of developing countries, the ability of GM crops to increase food production could potentially be beneficial. Critics of GM use in third world countries state that there must be enough food and that we must distribute it better, but this cant be the sole solution because even countries with surplus food distribute it poorly. GM crops could make it possible to increase their food production in order to not only increase supply, but improve their economies and decrease dependence on other countries [1]. However, a major issue is that the majority of de veloping countries have other confounding issues such as insufficient scientific capacity, insufficient regulatory capability, and lack of economic expertise [2]. When looking at the safety of GM crops, both human health and environmental risk must be considered. GM food safety is treated differently than traditional foods because the organism’s characteristics may have been modified, for either better or worse. Human health areas of concern include toxicity, allergenicity, stability of the gene transferred and the probability of further gene transfer, and unintended effects. Environmental concerns stem from the potential for genes to enter wild populations, decrease biodiversity or encourage invasive species, and increase the use of pesticides. From the perspective of public opinion, people are concerned about GM foods because up until the early 1990’s most people had little understanding of molecular research. Further, outright benefits to the consumer are few, since the food isn’t cheaper and doesn’t last longer. In Europe specifically, several food scares have made people distrust risk assessments, particularly if there is little information on long-term effects [5]. GM crops currently usually fall into one of 3 categories: resistance to viral infections, resistance to insect damage, or tolerance to herbicides. In the near future, it is likely to see GM foods with increased nutritional content. Scientists are also working on other beneficial traits such as resistance against drought and other enhanced growth characteristics [5]. Around 30 countries produce GM crops, but just 5, including the US and Brazil, are responsible for 90% of the production. Corn, cotton, canola, and soybeans account for 99% of GM crops grown, with soybeans being roughly 50% [6]. In Favor of the Use of GMOs It would be amiss to not discuss the inherit benefits of GMOs before deciding whether or not their use is appropriate to alleviate world hunger. Benefits include increased crop production, herbicide tolerance and use of tillage systems that is beneficial for the environment, reduced pesticide use, economic prosperity, and the potential for increased human health. In terms of productivity, GM seeds are designed to increase productivity and profitability because the resultant plants are supposed to be more efficient and resilient [6]. One way this is done is through the introduction of genes that cause resistance against plant diseases or that can increase tolerance to pesticides. One example is the conferral of insect resistance. A gene for toxin production from the bacteria bacillus thuringiensis (Bt) is added to plants. It is a common insecticide and safe for human to consume. When crops produce this toxin they require less pesticide to be protected. The same principle applies to the insertion of viral genes to confer resistance against said viruses [5]. As a result, the need for external pesticide use is reduced, making crops easier to manage, resulting in less loss of yield, and thus making farming more sustainable. In fact, studies done by the USDA have shown a relationship that links the use of herbicide resistant and pesticide tolerant GM crops with increased crop yields. Similar benefits have been seen not only in the United States, but also as far as India, South Africa, and the Philippines [6]. In terms of environmental benefits, the reduced use of pesticides results in reduced water and soil pollution. Herbicide tolerant (HT) crops have been successful at improving methods of weed management. Mixtures of different herbicides can control many different weeds but are not always reliable and are often expensive. Many HT crops allow for the use of a single, nonspecific herbicide for all weeds [6]. By keying in on just a few methods rather than many diverse methods of herbicides, HT crops have made weed control much simpler and has been suggested to have led to an overall decrease in herbicide use [7]. There are many obvious benefits to reduced pesticide use, including less exposure to farms, less residue in food or in feed crops, less chemicals being released into the environment, and increased pollinator diversity [6]. The use of little to no tillage is beneficial for decreasing soil erosion, and while it is a correlation not a causation, studies have shown that farmers who use GM crops are more likely to practice conservation tillage, and those who use less tillage were more likely to use GM seeds [6]. This farming technique conserves soil and moisture, while decreasing carbon dioxide emissions, leading to an overall decreased environmental footprint [8]. In fact, GM crop-associated fuel reduction has decreased carbon dioxide emissions the equivalent of taking 500,000 cars off the road [6]. In regards to human health, reduced exposure to insecticides is always beneficial. Even when insecticides are still used, GM crops usually utilize glyphosate, which is fairly-nontoxic [6]. On top of crop loss, insects can carry diseases harmful to humans. Crops that are pest resistant due to the Bt toxin genes protect against specific insects and are harmless to humans. Bt technology has the capability to reduce levels of mycotoxin contamination that can be found in grain, lowering nutritional quality of food and limits weight gain in farm animals being used for food [9]. All GM foods on the market must pass regulatory approval from the US FDA or the European EFSA. Most interestingly, GM crops can be modified to improve health and nutritional quality. This may lead to a decrease in allergens, or increased protein or nutritional content. This can have applications in developing countries where hunger is prevalent. Finally, when considering the economy, GM crops have value because of o perational benefits to farmers, including cost reduction from using less pesticides and increased crop yields [6]. Continued adoption of GM crops has led to economic advantages and farm profitability in both the US and developing countries [8]. All of these benefits must be considered when determining if the use of GM crops is appropriate for third world countries and the amelioration of hunger, both from a safety standpoint in general as well as more specifically and situationally. As mentioned, the world’s population is rapidly growing and is expected to hit 11 billion by 2100 [6]. Some people believe GM seeds can help in feeding this growing population. Even countries that produce surplus amounts of food have a tendency to distribute it poorly, and thus poor countries must find a way to increase their food production. Food production on a global scale requires that crops are able to be grown in more tropical and less temperate climates. These areas are often riddled with pests, plant diseases, and poor-quality soil. Due to the prevalence of insects, post-harvest losses can be extremely high. Further, there are rarely adequate storage conditions, which can lead to further food lost. In these cases, GM foods that ar e fortified against pest resistance and strengthened for extreme climates can help this problem [1]. Weed management is a massive undertaking. In developed worlds, we have plenty of technology, but in developing countries there is a lot less infrastructure, and long labor hours in the fields are often required. In regardless to the lack of appropriate technology, there is either a lack of resources to adapt new technology, or the technology does not exist because major research companies have no financial incentive to find solutions for weeds that are specific to crops grown in African or Asian countries. As a result, HT or Bt crops play a huge role as they are one of the few labor-light options for superior crop growth [9]. As new novel GM crops are being developing, one with massive potential is drought-tolerant crops. These crops have the potential to increase food production by 35% in dry conditions. This is important because a drought in TX in 2009 led to crop losses that cost over $3.5B. The situation is far worse in developing countries such as Sub-Saharan African where there is little to no rainfall, and little use of irrigation systems. Here, the potential of these crops is enormous [9]. By not finding better solutions, the environment is put at risk in the sense that millions of hectacres of tropical forests are being leveled yearly in the attempt to find better farm land [1]. The majority of farmers in third world countries who live rurally rely on subsistence agriculture, or the production of just enough food to get by. If productivity is increased, they have the potential to not only survive, but to develop a form of income. Most subsistence crops are rice and corn, and thus Bt corn has a role. When farmers are able to financially benefit from the use of these crops the economy can be stimulated. Looking into further impacts, if farm yield is increased, families can profit enough to be able to afford to send their kids to school; easier field management would also mean that women and children are free to get an education [9]. Before the wide-spread use of pesticides, herbicides, and fertilizers, no one ever considered that world hunger could potentially be eliminated. The introduction of crops that could grow with the use of these chemicals was called the Green Revolution. Some analyses have shown that hunger decreased by 16% during the two subsequent decades, and now people are calling for a new Green Revolution, this time using genetically altered plants [3]. For the reasons previously described, and for ones not yet presented, there may or may not be a place for GMO technology in solving world hunger. But there is no doubt that plant biotechnology can positively affect developing countries in other ways. As malnutrition is a major issue for both women and children, fortification of foods can help. An excellent example of this is the existence of Golden Rice, a crop enriched for Vitamin A, which is needed for both vision and the development of an immune system. Vitamin A Deficiency leads to 2.2 million deaths/year. Finally, plants can be used to produce cheap oral vaccines that are often temperature stable. Through plant biotechnology, vaccines have been developed for Hepatitis B, rabies, and even diarrheal diseases, which is largely significant considering diarrheal diseases account for a huger number of under-5 deaths in developing countries [9].

Philosophy Course Required For Ib Diploma Program

Theory of Knowledge Essay â€Å"In gaining knowledge, each area of knowledge uses a network of ways of knowing.† Discuss this statement with reference to two areas of knowledge. ` Word Count: 1423 Theory of Knowledge, a philosophy course required for the IB Diploma program, is the most challenging class I have ever taken. Throughout the course, we explored in depth of all the ways of knowing and areas of knowledge. This class made me think about the knowledge that I know in my life and how I came to know about these knowledge. For instance, I questioned how I was able to obtain knowledge from every events that had happened in my life. I also questioned if it is necessary to use more than one ways of knowing in order to gain knowledge towards my moral principles. I do not know if I always use more than one way of knowing in order to gain knowledge in my personal life. This title is interesting to me because I have always wonder if we need more than one way of knowing in order to gain knowledge? Obviously, history can be defined simply as the study of the past. Many people had questioned whether history is the study of all the past or rather a study of events that have been deemed important by historians. This made me wonder how historians use the ways of knowing in order to know what are important in history. Do they use their emotion, perception, reason, and language in order to reach a conclusion of something that happened in the past? For example, thisShow MoreRelatedTravel and Tourism Administration Program Structure20692 Words   |  83 Pagesï » ¿TRAVEL AND TOURISM ADMINISTRATION PROGRAM STRUCTURE No. Course name and number Contact hours per week Number of credit units per semester SEMESTER ONE Compulsory subjects: 1 TOU 111 – Introduction to Tourism 3 3 2 TOU 115 – Fares Ticketing I 3 3 3 TOU 117 – General Travel Knowledge I 3 3 4 ENG 121 – The Technique of Writing and Language Studies 3 3 5 COM 103 – Computer Fundamentals I 3 3 Electives: One of the following three 6 CYP 111- CyprusRead MoreCareer Opportunities with Commerce Education5944 Words   |  24 PagesIndia relating to, among others, the Companies Act and the Consumer Protection Act. Programs Offer in Commerce Education S. No. Traditional Programs: Following study programs are offered by different university departments and colleges in India. 1 Intermediate in Commerce (Class XII): This is the preliminary stage (senior secondary level) where students get basics of commerce education. This is a two year course offered by various central boards (viz. CBSE, ICSE), state boards and councils. 2 EligibilityRead MoreDebate Topics6648 Words   |  27 Pagespsychiatric disabilities, there is a place for hypnotism in the production of anesthesia or analgesia for surgical and dental operations, and in suitable subjects it is an effective method of relieving pain in childbirth without altering the normal course of labor. (Medical use of hypnosis, British Medical Journal, April, 1955) According to a statement of proceedings published elsewhere in the same edition of the BMJ, the report was officially ‘approved at last week’s Council meeting of the BritishRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages52 Intellectual Abilities 52 †¢ Physical Abilities 55 †¢ The Role of Disabilities 56 Implementing Diversity Management Strategies 56 Attracting, Selecting, Developing, and Retaining Diverse Employees 56 †¢ Diversity in Groups 58 †¢ Effective Diversity Programs 58 Summary and Implications for Managers 60 S A L Self-Assessment Library What’s My Attitude Toward Older People? 40 Myth or Science? â€Å"Dual-Career Couples Divorce Less† 47 An Ethical Choice Religious Tattoos 51 glOBalization! Images of Diversity

Psychological Factors in Alcohol related Illness-Free-Samples

Question: Discuss about the Psychological Factors in Alcohol related Illness. Answer: The family plays a key part in both avoiding and prevailing with alcohol use and abuse both through including danger and supporting and promoting safety. The aim of this essay was to analyze how certain family related variables were associated to the use of alcohol on the basis of people. This essay psychologically examines a number of family involvements in young peoples taking up and later misusing substances. The use and exploitation of alcohol is widespread. Alcohol exploitation of any member of the family can result to harm for the individual and even for the entire community, as well as it can have a negative impact on rest of the family members. There are many words in the field that are frequently used confusingly. Recent data indicates that approximately 9% of the total population age 12 years or more and mainly 12% of age 12-17 are current users of illicit drugs (Becoa et al. 2013). This essay highlights the importance that seems liberalism and the necessity of considering family when providing control and affect, as father will influence male children and mother will influence female children. Different studies have found that the more liberal the families are towards drug use, the more likely it is that their family will drink alcohol. Alcoholism has become a major health concern in many societies. Alcohol is a drug that is deemed to cause major problems among the younger generations. It has been long recognized that alcoholism runs in the family. A family which has a history of alcoholism is a well established risk in terms developing alcoholism. Nonetheless majority people do not develop alcohol disorders. There is an actual variation among alcoholic children with regards with their alcohol use and current research has been aimed at explaining the variation. Research faces the challenge of expressing diverse alcohol-related behavior variety from easy alcohol experimentation to stern alcohol dependence. Different reason influence different facet of drinking and an assessment to stop drinking (Fang Schinke, 2013). The section is not intended as complete overview of psychological research, but instead focuses on the fact that has been conducted. Psychological reason of habit is peoples thought and beliefs. This is because of much the behaviors originate from the thoughts and the beliefs. Cause of addiction is a persons developmental maturity. Psychology has helped to understand while people while people find it so difficult to discontinue a healthy behavior like alcoholism. There are several illnesses due to alcohol they are cancer, brain damage, heart disease, Osteoporosis. Women are more vulnerable to the effects of alcohol than men and younger and older people tend to be more vulnerable than those who are middle aged In order to prevent the alcohol disease first the family should correct the perception that everybody drinks. Use interactive teaching techniques. Every family has to set the right path for their family members. Elite group of families thinks that by drinking they can overcome their stress. Some cultures openly express drinking alcohol as the reward of a successful feat. The impact that the alcohol use can have on the family is a lot. For some times practitioners and researchers has allocated a crucial function in the family in order to develop or in the avoidance of all antisocial behaviors. Adolescent alcohol abuse is encou raged by environmental factors such as the behavior of the influential role model, social support that encourage this and easy access to it (?ablov, Pazderkov Miovsk, 2014). The significance of overt peer pressure in alcohol use is neither proven nor reliable. Emphasizing the power of peers may lead to an underestimation of effect that parents have on their own. Study of combined information from longitudinal studies specify that poor level of parental participation and management of children have a well-built analytical authority for anti-social productive approach maybe to examine how these two forces interact. People who take pleasure in an extra optimistic relationship with their parents may be less prejudiced by drug-using friends and as a result be less concerned in alcohol using behavior (Stahre et.al, 2014). Premature drinking experience normally takes place inside the family surroundings and in this they may bring in appropriate behaviors concerning use. The family continu es to be a sensible influence all through the adolescence period although parental influence decreases as adolescents age increases and at particular stage of adolescent development. Drugs prevention has been sub-categorized into primary, secondary and tertiary prevention. More recently three new interventions have been identified as universal, selective and indicated interference with at risk collection with early proof of problems (Stautz Cooper, 2013). For some young people frivolous and experimental use in not usually represent a lengthy problem, for the person, their relatives or their group of people. However in some situations more sustained use, relatively partial exposure to meticulous substance can direct to troubles. A family quality has been found to interact with such uneven as emotional well-being, life stress and communal support in predicting universal anti-social behavior as well as abuse of alcohol. A lot of interference are based on the thought that families play a significant role in socializing children to bend to the burden and opportunities of the societal surroundings. The closeness of the family has been found to discourage drug use both directly and through its impact on choice on non-drug using friends. It also appears to have a bearing whether experimental alcohol use leads to a more serious pattern of alcohol involvement. An elevated family cooperation is a very important factor in the family climate variable. Exact personal self may support certain type of people to spend a certain amount of time with family and may perhaps at the similar time support the evasion of behavior like alcohol use (Castellanos?Ryan et.al. 2013). One source of the variation in the outcomes of alcoholic, i.e. whether they develop a character related problem, the familial alcoholism occurs in different forms. Scientists have identified subtypes of alcoholism that are characterized by the type and degree of psychopathology associated with the alcohol abuse, in particular antisocial, personality and mood disorder such as depression (Cooper Marshall, 2013). Recent studies suggest that the type of alcoholic syndrome present in the family influences the childs risk of having psychological characteristics associated with risk of alcoholism (Blanco et.al, 2013). Some theories suggest that early conduct problems which evolve according to the deviance proneness model into a broad set of behavior including alcoholism are related to the neuropsychological deficits in executive functioning (Suzanne Kril, 2014). A distinction is there between the properties of relational side of families on general alcohol use. Researchers have been examined family environment in an attempt to understand both the transmission of alcoholism from generation to generation and the causes of alcohol use and the misuse in the wider population. Recent data suggests that poor executive functioning predicts increases in alcohol consumption with a family history of alcoholism (Grant et.al, 2016). Most of alcoholics do not develop alcohol disorder dependence. Alcohol problems and their prevention cannot be viewed in isolation. Their complexity demands consideration not only of the health, welfare, moral, educational and economic aspects, but also of their combined implicati ons in the development of the individuals, in the community and at the international level. A wide variety of skills and interests are therefore required in the relevant planning and programs. It is not clear yet that correlation between families and alcohol involvement may be due to shared genetic influences. Although only a few studies of protective factors have looked specifically at alcoholic families, some broader studies have found evidence of risk buffers. Alcohol use and alcoholism can be best being studied within the context of psychosocial development throughout the life span and researched interest in applying a developmental perspective to alcohol problem is increasing. It suggests that early developmental to alcoholism can be seen even in preschool years in the form of deficits in self-regulation, emotional reactivity, and conduct problems (Grenard, Dent Stacy, 2013). For young adults, alcohol use is at the top in age related patterns and then declines after mid-20. To conclude this psychological factor in alcohol consumption and alcoholism encompasses a broad range of investigations, it is to be understood that it aimed at understanding how multiple, biological and psychological risk factors interact to influence alcohol related illness. The more recent studies for this age related decline drinking may reflect changes in social norms regarding the acceptability of using alcohol. Relational aspects of families may have a huge influence than other aspects on making alcohol associated behaviors. The key ideas in work planned to use in order to prevent the family from alcohol use and mishandling amongst the people and increasing family shielding factors of family and individual child flexibility. There is a high tendency that the children face some psychological problem in order to face something or hide their inner feelings. It also clear that although family issue are clear, yet the effect of psychological problems is vital. References: Becoa, E., Martnez, ., Calafat, A., Fernndez-Hermida, J. R., Juan, M., Sumnall, H., ... Gabrhelk, R. (2013). Parental permissiveness, control, and affect and drug use among adolescents.Psicothema,25(3). Becoa, I. E., del Elena, F., Amador, C., Ramn, F. H. J. (2014). Attachment and substance use in adolescence: a review of conceptual and methodological aspects.Adicciones,26(1). Blanco, C., Krueger, R. F., Hasin, D. S., Liu, S. M., Wang, S., Kerridge, B. T., ... Olfson, M. (2013). Mapping common psychiatric disorders: structure and predictive validity in the national epidemiologic survey on alcohol and related conditions.JAMA psychiatry,70(2), 199-207. ?ablov, L., Pazderkov, K., Miovsk, M. (2014). Parenting styles and alcohol use among children and adolescents: A systematic review.Drugs: education, prevention and policy,21(1), 1-13. Castellanos?Ryan, N., O'Leary?Barrett, M., Sully, L., Conrod, P. (2013). Sensitivity and specificity of a brief personality screening instrument in predicting future substance use, emotional, and behavioral problems: 18?month predictive validity of the substance use risk profile scale.Alcoholism: Clinical and Experimental Research,37(s1). Cooper, C. L., Marshall, J. (2013). Occupational sources of stress: A review of the literature relating to coronary heart disease and mental ill health. InFrom Stress to Wellbeing Volume 1(pp. 3-23). Palgrave Macmillan UK. Fang, L., Schinke, S. P. (2013). Two-year outcomes of a randomized, family-based substance use prevention trial for Asian American adolescent girls.Psychology of Addictive Behaviors,27(3), 788. Grant, B. F., Saha, T. D., Ruan, W. J., Goldstein, R. B., Chou, S. P., Jung, J., ... Hasin, D. S. (2016). Epidemiology of DSM-5 drug use disorder: results from the National Epidemiologic Survey on Alcohol and Related ConditionsIII.JAMA psychiatry,73(1), 39-47. Grenard, J. L., Dent, C. W., Stacy, A. W. (2013). Exposure to alcohol advertisements and teenage alcohol-related problems.Pediatrics, peds-2012. Stahre, M., Roeber, J., Kanny, D., Brewer, R. D., Zhang, X. (2014). Peer Reviewed: Contribution of Excessive Alcohol Consumption to Deaths and Years of Potential Life Lost in the United States.Preventing chronic disease,11. Stautz, K., Cooper, A. (2013). Impulsivity-related personality traits and adolescent alcohol use: a meta-analytic review.Clinical psychology review,33(4), 574-592. Suzanne, M., Kril, J. J. (2014). Human alcohol-related neuropathology.Acta neuropathologica,127(1), 71-90.

Astronomy And Space Science Your Bones In Space Essays

Astronomy And Space Science: Your Bones in Space SIG Hypogravitational Osteoporosis: A review of literature. By Lambert Titus Parker. May 19 1987. (GEnie Spaceport) Osteoporosis: a condition characterized by an absolute decrease in the amount of bone present to a level below which it is capable of maintaining the structural integrity of the skeleton. To state the obvious, Human beings have evolved under Earth's gravity "1G". Our musculoskeleton system have developed to help us navigate in this gravitational field, endowed with ability to adapt as needed under various stress, strains and available energy requirement. The system consists of Bone a highly specialized and dynamic supporting tissue which provides the vertebrates its rigid infrastructure. It consists of specialized connective tissue cells called osteocytes and a matrix consisting of organic fibers held together by an organic cement which gives bone its tenacity, elasticity and its resilience. It also has an inorganic component located in the cement between the fibers consisting of calcium phosphate [85%]; Calcium carbonate [10%] ; others [5%] which give it the hardness and rigidity. Other than providing the rigid infrastructure, it protects vital organs like the brain], serves as a complex lever system, acts as a storage area for calcium which is vital for human metabolism, houses the bone marrow within its mid cavity and to top it all it is capable of changing its architecture and mass in response to outside and inner stress. It is this dynamic remodeling of bone which is of primary interest in microgravity. To feel the impact of this dynamicity it should be noted that a bone remodeling unit [a coupled phenomena of bone reabsorption and bone formation]is initiated and another finished about every ten seconds in a healthy adult. This dynamic system responds to mechanical stress or lack of it by increasing the bone mass/density or decreasing it as per the demand on the system. -eg; a person dealing with increased mechanical stress will respond with increased mass / density of the bone and a person who leads a sedentary life will have decreased mass/density of bone but the right amount to support his structure against the mechanical stresses she/she exists in. Hormones also play a major role as seen in postmenopausal females osteoporosis (lack of estrogens) in which the rate of bone reformation is usually normal with the rate of bone re-absorption increased. In Skeletal system whose mass represent a dynamic homeostasis in 1g weight-bearing, when placed in microgravity for any extended period of time requiring practically no weight bearing, the regulatory system of bone/calcium reacts by decreasing its mass. After all, why carry all that extra mass and use all that energy to maintain what is not needed? Logically the greatest loss -demineralization- occurs in the weight bearing bones of the leg [Os Calcis] and spine. Bone loss has been estimated by calcium-balance studies and excretion studies. An increased urinary excretion of calcium, hydroxyproline & phosphorus has been noted in the first 8 to 10 days of microgravity suggestive of increased bone re- absorption. Rapid increase of urinary calcium has been noted after takeoff with a plateau reached by day 30. In contrast, there was a steady increase off mean fecal calcium throughout the stay in microgravity and was not reduced until day 20 of return to 1 G while urinary calcium content usually returned to preflight level by day 10 of return to 1G. There is also significant evidence derived primarily from rodent studies that seem to suggest decreased bone formation as a factor in hypogravitational osteoporosis. Boy Frame,M.D a member of NASA's LifeScience Advisory Committee [LSAC] postulated that "the initial pathologic event after the astronauts enter zero gravity occurs in the bone itself, and that changes in mineral homeostasis and the calcitropic hormones are secondary to this. It appears that zero gravity in some ways stimulate bone re- absorption, possibly through altered bioelectrical fields or altered distribution of tension and pressure on bone cells themselves. It is possible that gravitational and muscular strains on the skeletal system cause friction between bone crystals which creates bioelectrical fields. This bioelectrical effect in some way may stimulate bone cells and affect bone remodeling." In the early missions, X-ray densitometry was used to measure the weight-bearing bones

Definition and Examples of a Climax in Rhetoric

Definition and Examples of a Climax in Rhetoric In rhetoric, climax means  mounting by degrees through words or sentences of increasing weight and in parallel construction (see auxesis), with an emphasis on the high point or culmination of an experience or series of events. Also known as  anabasis, ascensus, and the marching figure. A particularly forceful type of rhetorical climax is achieved through anadiplosis  and gradatio, sentence constructions in which the last word(s) of one  clause  becomes the first of the next. Examples Out of its vivid disorder comes order; from its rank smell rises the good aroma of courage and daring; out of its preliminary shabbiness comes the final splendor. And buried in the familiar boasts of its advance agents lies the modesty of most of its people. (E. B. White, The Ring of Time)It may, perhaps, be fairly questioned, whether any other portion of the population of the earth could have endured the privations, sufferings and horrors of slavery, without having become more degraded in the scale of humanity than the slaves of African descent. Nothing has been left undone to cripple their intellects, darken their minds, debase their moral stature, obliterate all traces of their relationship to mankind; and yet how wonderfully they have sustained the mighty load of a most frightful bondage, under which they have been groaning for centuries! (Frederick Douglass, Narrative of the Life of Frederick Douglass, An American Slave, 1845)My brother need not be idealized, or enlarged in deat h beyond what he was in life; to be remembered simply as a good and decent man, who saw wrong and tried to right it, saw suffering and tried to heal it, saw war and tried to stop it.Those of us who loved him and who take him to his rest today, pray that what he was to us and what he wished for others will some day come to pass for all the world. (Edward M. Kennedy, Tribute to Senator Robert F. Kennedy, June 8, 1968) This is the Court of Chancery; which has its decaying houses and its blighted lands in every shire; which has its worn-out lunatic in every madhouse, and its dead in every churchyard; which has its ruined suitor, with his slipshod heels and threadbare dress, borrowing and begging through the round of every mans acquaintance; which gives to monied might, the means abundantly of wearying out the right; which so exhausts finances, patience, courage, hope; so overthrows the brain and breaks the heart; that there is not an honourable man among its practitioners who would not givewho does not often givethe warning, Suffer any wrong that can be done you, rather than come here! (Charles Dickens, Bleak House, 1852)There are those who are asking the devotees of civil rights, When will you be satisfied? We can never be satisfied as long as the Negro is the victim of the unspeakable horrors of police brutality. We can never be satisfied as long as our bodies, heavy with the fatigue of travel, ca nnot gain lodging in the motels of the highways and the hotels of the cities. We cannot be satisfied as long as the Negros basic mobility is from a smaller ghetto to a larger one. We can never be satisfied as long as our children are stripped of their self-hood and robbed of their dignity by a sign stating For Whites Only. We cannot be satisfied as long as a Negro in Mississippi cannot vote and a Negro in New York believes he has nothing for which to vote. No, no, we are not satisfied, and we will not be satisfied until justice rolls down like waters, and righteousness like a mighty stream. (Martin Luther King, Jr., I Have a Dream. August 28, 1963) When we send our young men and women into harm’s way, we have a solemn obligation not to fudge the numbers or shade the truth about why they’re going, to care for their families while they’re gone, to tend to the soldiers upon their return, and to never ever go to war without enough troops to win the war, secure the peace, and earn the respect of the world. (Barack Obama, The Audacity of Hope, 2004 Democratic National Convention Keynote Address) The Lighter Side of a Rhetorical Climax There are only three things I really care about, [Arthur Merivale] added, with the air of one who is half in jest.They are?Cricket- and a career- and- and you! ...[Muriel] picked another plum and continued chaffing him.Its really nice to know for certain that you approve of me. Still you are dreadfully, painfully honest. Just think where I come in the scale of your affections! First the bat, then the bar, and then- poor me!She laughed brightly at his discomfiture.But the scale was crescendo, he pleaded. You was a rhetorical climax.(Cecil Headlam, The Marriage of Mr. Merivale. Knickerbocker Press, 1901)

Florida Legislative Policy Research Paper Example | Topics and Well Written Essays - 1750 words

Florida Legislative Policy - Research Paper Example Another argument against allowing nurses contends that Nurses are not well trained enough to dispense controlled substances. Nurses are deemed well trained enough to prescribe all other kinds of medicine. If nurses are well qualified enough to handle all other kinds of medication, it seems unreasonable to assume that nurses cannot prescribe controlled substance based drugs. If nurses around the nation can prescribe controlled substance based drugs without a hiccup then so can nurses registered in Florida because they are just as well trained. Ironically the bill to allow nurses to prescribe controlled substance based drugs has not been able to make it through the legislature for the last decade and a half despite attempts to the contrary. Some institutions in Florida are already taking a giant stride and are supporting the nurses’ cause such as Lee Memorial Health System. ... If nurses around the nation can prescribe controlled substance based drugs without a hiccup then so can nurses registered in Florida because they are just as well trained. Ironically the bill to allow nurses to prescribe controlled substance based drugs has not been able to make it through the legislature for the last decade and a half despite attempts to the contrary. (Aertker, 2011) Some institutions in Florida are already taking a giant stride and are supporting the nurses’ cause such as Lee Memorial Health System. Such a restrictive policy for nurses affects the medical care profession significantly. The need to have a certified physician at hand at all times to get a controlled substance prescription is both wasteful and tends to stretch already scant resources. Moreover, the need to consult a physician every single time lowers the morale of nurses. There has been talk of reduced enrolment in the nursing profession due to this restriction. Florida is already deficient in nursing staff and this status quo is not favourable at all. Nursing practitioners are commonly the only health care professionals who are taking care of patients in rural areas in Florida. Other areas that are deficient in physicians are also looked after by nurse practitioners. People without insurance also frequently visit free clinics that are staffed more or less exclusively by nurses. Susan Lynch a nurse working at clinics in Deland and Sanford relates that when she is seeing patients, often patients looking for common medicine such as cough syrup with codeine or refills for ADD (Attention Deficit Disorder) medicine are faced with two choices: visiting a hospital

Competition in Energy Drinks, Sports Drinks and Vitamin-Enhanced Case Study

Competition in Energy Drinks, Sports Drinks and Vitamin-Enhanced Beverages - Case Study Example The commercial attributes of the substitute drinks segment of the industry are different from other groups of drinks. Substitute beverages competed based on differentiation from ancient drinks like carbonated drinks or fruit drinks. In addition, the market began with reduced competition, which later led to abrupt transformation as various new product lines joined and profit margins seriously suffered from reduction of prices. The entire beverage industry face reduced profit margin emanating from increased competition and inability to differentiate their products. The buyers’ negotiation ability and advantage was a significant competitive force. Emerging brands with reduced market shares were highly vulnerable to purchasers’ advantage as storage space was limited whereas top brands had substantial shelf space. Supplier’s advantage and negotiation power represented the weakest force of competition. Several substitute beverage ingredients sellers had to struggle to market their brands. New ingredient suppliers had a relative advantage in bargaining with producers of energy drinks than popular ingredient suppliers. The competition between substitute beverage sellers was the strongest force. Rivalry between key brands centers mainly on the brand reputation, attractive taste, appealing packaging, sales advertisement and promotion, and attaining better shelf space access and reinforcing distribution abilities. Competitive forces that have a substantial impact on attractiveness of industry include substitute beverage brand, reduced switching cots on consumers’ part, aggressiveness and activeness of suppliers’ efforts and a strong focus on endorsements, promotion of sales and advertisements. Â  Beverage market is rapidly changing. The preferences for alternative products are increasing while the preference for traditional drinks decreasing. The driving factors for substitute drink industry involve

Prescription Drug Abuse in Teenagers Essay Example for Free

Prescription Drug Abuse in Teenagers Essay Although prescription drugs are not harmful if used correctly, prescription drug abuse is high in teenagers. Most parents would never think their teenagers are helping themselves to prescription medicine sitting on ones counter. The truth is, prescription drug abuse in teenagers has become very common nowadays. The drugs are easily accessible at home, or cheap to buy at school. They are highly addictive and can even cause death. Putting one’s prescriptions in a safe place may save a childs life. Prescription drug addiction usually starts with experimentation. Teenagers may be trying prescription drugs because their friends are doing it or it may just be out of curiosity. Some teenagers will turn to prescription drugs to forget their problems. As the addiction progresses, it becomes harder and harder to stop using the prescription drugs (Smith, 2010). Experimentation rarely leads to a good outcome. If one’s child starts with a simple experiment of prescription drug use, odds are it will ultimately end with addiction. Smith (2010), states â€Å"Addiction is a complex disorder characterized by compulsive drug use. People who are addicted feel an overwhelming, uncontrollable need for drugs† (Drug abuse and addiction, para. 1). When one has repeated drug use it will permanently alter the brain. The long-lasting effect on the brain changes ones ability to think, use good judgment, control ones behavior, or feel normal without the drug. It is the drug cravings and compulsions to use that make the addiction so powerful. These cravings and compulsions to use are partly cause by the changes the drugs make to one’s brain (Smith, 2010). The average prescription drug abuser will start between the ages of 12 and 17. Every day about 2,500 teenagers in this age group abuse a prescription drug for the first time (Havens, 2009). â€Å"The number of high school students who are abusing prescription pain relievers such as oxycodone (OxyCotin), a potent and highly addictive opiate, or sedative is on the rise† (Freedman, (2006), para. 3). Stimulants are the most common used, next is opiates, followed by tranquilizers, and then sedatives (Parenting Teens, 2005). The pain relievers such as Vicoden or OxyCotin are used to achieve a high, whereas the sedatives such as Xanax and Valium are used to relax or calm. These drugs can lead to dependence and addiction. Stimulants such as Adderall, Ritalin, Dexedrine, or Provigil decrease ones appetite but increases ones alertness and attention. These are dangerous because they can cause addiction, seizures, or heart attacks. Stimulants are often used to lose weight of for studying. Steroids are used to built ones bodies or promote athletic performance. The dangers involved in consuming steroids are mental and physical health effects as well as serious sexual effects (Havens, 2009). Findings from a 2005 survey conducted by the National Survey on Drug Use and Health â€Å"indicates that approximately 21% of the U. S. population age 12 and older report using any type of prescription drug nonmedically in their lifetime, 16% report us of opiate-type pain killers, 8% report tranquilizer use, 8% report stimulant use, and 2% report sedative use† (Ford, 2008, para. 10). The study also found that substance abuse can cause users to offend the law as well as impair good judgment. However, it has been found that the violations of the law are followed by the abuse of prescription drugs, or other illegal substances. Therefore if one’s teenager is addicted to prescription drugs, legal difficulties will probably follow. The researchers believe substance abuse is a definite road to a delinquent lifestyle (Ford, 2008). Reported prescription drug abuse by high school seniors in 2005 Parenting Teens (2005). According to Freedman (2006), an 18-year-old who lives in San Francisco believes as long as the prescription medication is taken properly, it is much safer than any street drug. According to the findings of the Partnership for a Drug-Free America study, forty percent said prescription were much safer than illegal drugs; while 31 percent said that there was nothing wrong with using prescription drugs once in a while† (â€Å"Prescription-Drug Use by Teens,† (2006), para. 1). Teenagers think that because a medication has a prescription for an individual, it makes it safe for everyone. Several factors are involved in prescribing certain medications such as medical conditions, age, other prescriptions on may be taking and the diagnosis of the individual. Most teenagers do not consider these factors when helping themselves to medications prescribed to someone else. Prescription drugs are easy for a teenager to acquire either from their doctors or from their own medicine cabinets. Most parents are not aware of the risks involved in leaving a bottle of prescription medication lying on the counter for everyone to have access. It will start with taking one or two at a time and then the teenager ultimately proceeds to steeling the entire bottle, buying the prescription medications at school from classmates or even lying to their doctors to obtain their own prescriptions. The increasing popularity of nonmedical prescription drug use is based on the putative advantages of prescription drugs over â€Å"street† drugs: the drugs are easier to obtain, there is less likelihood of arrest, use is more socially accepted, and there is a perception the prescription drugs are safer† (Ford, (2008), para. 10). Prevention is the best tool concerning teenagers and prescription drug abuse. Havens, (2009), â€Å"Most teenagers say parents are not discussing the dangers of prescription drugs with them† (6 Steps to Prevent Prescription Drug Abuse in Teens, para. ). It is the parent’s responsibility to monitor closely the prescription medication in the home and purchase a lock box if necessary to keep one’s teenager safe. One needs to educate one’s teenagers in the dangers of prescription medication and the factors that go into prescribing those medications to each individual. Take it as far as asking the family physician to speak with one’s teenager if necessary. Sometimes they listen to strangers better than their own parents. Take the time to ensure there are no or out-of-date medications in the home. If these medications are no longer needed, dispose of them properly by flushing those (Havens, 2009). Parents are not always aware of how dangerous their own medication can be to their teenagers. MSNBC (2010). Parents also need to educate themselves in the signs associated with prescription drug abuse. Some of the thing one needs to watch for with their teenager behavior is neglecting responsibilities, getting into legal trouble, and even problems with the relationships with one’s friends. If ones teenager is starting to fall on school grades, not do chores at home, or even skipping school a pattern of neglecting responsibilities in beginning to develop. Behavior to watch for in relationships with friends would be losing longtime friends, and sometimes fist fighting with them. One may also be fighting more than usual with one’s siblings or ones boss at the job. The signs of legal trouble can be anywhere from simple disorderly conduct to any type of major crime. If ones teenager suddenly becomes involved with the law, something is wrong (Smith, 2010). The most noticeable physical signs of a prescription drug addiction is if ones pupils are bigger or smaller than normal, ones eyes are bloodshot, grooming habit deteriorate, unusual odor on breath or clothing, slurred speech, bad coordination, and tremors (Smith, 2010). Psychological warnings one can detect are (Smith, 2010), â€Å"Unexplained change in personality or attitude, sudden mood swings, irritability, or anger outbursts, periods of unusual hyperactivity, agitation, or giddiness, lack of motivation; appears lethargic or â€Å"spaced out†, appears fearful, anxious, or paranoid, with no reason† (Drug abuse and addiction, para. 9). Warning signs that tend to show more in teenagers are when one starts being secretive about their friends, one has a new interest in one’s clothing styles, and ones teenager is suddenly in need or more privacy then usual. If one has money, valuables, or prescription medication missing, one may need to consider the possibility of one’s teenager developing a prescription drug addiction. Other common signs are depression, withdrawing from the family, using incense to hide the smell, or eye drops to cover the dilated or bloodshot (Smith, 2010). Drug rehabilitation can be a costly, but necessary, adventure. According to ChooseHelp, (2010), â€Å"the professional staff involvement at any comprehensive and quality rehab facility disallows bargain treatment, and you need to be prepared to spend a significant amount of money to get a quality and effective treatment program (The Cost of Drug Rehab, para. 3). † Considering all cost involved in housing, feeding, drug therapies, and professional involvement, prices can range from a few thousand dollars a month all the way up to $30,000 per month (ChooseHelp, 2010). Several insurance companies will absorb most of the financial burden. One needs to contact one’s private insurance company and receive all details pertaining to this type of treatment. If one contacts one’s local State Drug and Alcohol Rehabilitation Council, there are programs available to those that cannot pay nor have any insurance. One needs to take into consideration the seriousness of this addiction. When it involves a prescription drug addiction, one cannot let the cost be a factor in the determination of the treatment. According to ChooseHelp (2010), â€Å"family programs can help to heal a family harmed by the destruction and heartache of abuse; and bring back a healthier dynamic to the family as a whole (Families Need to be a Part of the Process, para. 3). † One needs to decide how much family involvement will be in the rehab process. Family involvement is extremely important not only for the family but for the addict as well. When family member are learning about the addiction from trained professionals as well as other families facing the same situation, families are taught what is most beneficial for the teen and it assures the family that they are not esponsible for the addiction (ChooseHelp, 2010). When seeking a prescription drug treatment center for teenager one needs to consider a program involving patient education as well as family education. The program should offer counseling sessions with a therapist or psychologist as well as peer group session involving several families. One needs to choose a facility close to home to achieve adequate family involvement (ChooseHelp, 2010). When the rehabilitation program is successfully completed it is also important to continue care in an outside group such as Alcohol Anonymous or Narcotics Anonymous. Information for these meetings can be obtained in one’s local phone book. If the teenager in the home has been acting differently and medication is running out sooner than usual, take the steps necessary to help him or her. Admitting he or she may be addicted to prescription drugs is not easy but the help one can receive for him or her may save his or her life. Pay attention to the warning signs, ask questions at the doctor appointments and try not to have addictive medication prescribed to one’s child, especially if the child has had a problem in the past with any type of addiction. Be careful where prescription medications are located and consider investing in a lock box. It may be a decision that saves ones teenagers’ life. If one discovers one’s teenager has a prescription drug addiction, or any other addiction, do not be afraid to seek help. Money does not need to be an issue in saving ones life. References http://www.choosehelp.com/drug-rehab/families-need-to-be-a-part-of-the-process http://www.choosehelp.com/drug-rehab/the-costs-of-drug-rehab http://today.msnbc.msn.com/id/12803776/ns/health-addictions/

Facebook Activity Should NOT Play a Role in Employment Essay -- Social

As if employment isn’t already a topic of importance regardless of personal reason, most issues concerning it, hit close to home. Employment is influenced by many things. Some of the major influences are expected like drug testing and background checks. These have little to no amount of controversy, pending personal issues. Other things are not so anticipated, namely what content is on particular social media websites like Facebook. This exact scenario played out in my life much to my dismay. After I applied, interviewed and accepted a position in the education field, I received a phone call from the employer who informed me that they would no longer offer me the position due to an undisclosed reason. Subsequently, I began an investigation into the reason I lost the opportunity of employment with the school district, only to discover astonishing exploits, the culmination of which resulted in my misfortune. These exploits had originated from a personal conflict between an individual that was my friend on Facebook prior to the dispute. Though I can honestly admit that this altercation got vicious, I never believed it would go as far as it had. This individual took my name and pictures and attached them to messages that I had allegedly sent to her. These messages contained highly inappropriate and threatening material. Then she proceeded to send them to the administration department. One person in the Human Resour ces department came to the decision that even though he didn’t know me, my qualifications, or even if the allegations were true, my personal life and Facebook page disqualified me from employment. Incontestably, I felt this infringed on my constitutional rights, confidentiality, as well as my personal life. Most Ame... ... with job performance, and work time. Without this distinction a mental and physical toll is paid and it comes at a high cost to the motivated. Employment simply should not be based upon a personal social networking website, it is unconstitutional, breaks social expectations of confidentiality, as well as imposes upon personal lives and motivations. Unless contractually bound to obey particular guidelines concerning social media, it should play no role in obtaining or termination of employment. Considering that there was no proof of legitimacy and it did not happen on work property or time, undeniably my claim of hideous encroachment on these Rights and socially accepted standards is correct. This very travesty, lead to the children at that particular school district to potentially have to settle for a person that is less qualified than I for their education.

Effects on Performance Management

Effects on Performance Management and the Company when Nepotism and Cronyism is Present. Cronyism is Present. Whether deliberate or unintentional, workplace nepotism and cronyism threatens positive corporate culture as well as the company's overall performance management. Managers who give special treatment to their family members or their favorites decrease the morale of the other employees and do not pay attention to the areas of need that the employee may be facing in their Job performance.Finding yourself on the non-receiving end of desirable assignments can be rough-?especially when the recipient also lacks adequate employment lubrications. The organization being discussed is a relatively small organization; there are approximately twenty full-time employees and seventeen part-time employees. The organization serves adults with developmental disabilities on cite and in the community. They are a non-profit organization and rely on state funded money as well as fundraisers.Their p erformance evaluation they work with does not have any weight when considering raises or pay scale. There have been two directors in the last ten years and both directors suffered from performance management issues. However, since the latest director has been in charge the organizational culture is also changing rapidly. The previous director hired her daughter and the daughter's best friend. When both were hired neither had the required skills to perform their duties. They both rapidly moved up the ladder of success during the director's time.A couple of years prior to the director's retirement an â€Å"assistant director† position was created to train the upcoming replacement. She also happened to be a family friend. This friend had experience as a support coordinator and some college experience. After the new director took over, the entire center seemed to be recreated. The â€Å"daughter† was made a program manager and the â€Å"friend† was made a program ma nager. Once these positions were filled and time went on, cronyism became very visible among the center staff.The â€Å"daughter† had now been moved into an â€Å"invented position† since she was unable to perform her managerial duties, as told to staff, yet her salary and status seemed to remain intact. The â€Å"friend† however seemed to shine brighter daily and chain of command communicated regularly. The morale of the organization started falling and stories and complaints traveled quickly between staff. It was starting to be evident that the word â€Å"team† did not exist. If rooms needed assistance, coverage, or other types of conflict arose there was not anyone to come and offer support.The staff knew they had to call the program manager per chain of command but she was never available. After months of back and forth from trying to get answers from the director and when questioned, the program manager, who also happens to have tightened the bond of friendship with this director would lie and say it is handled or Just not show up when needed the staff began feeling like no matter how much they complained or tried fixing the situation the director valued the friendships more than the organizations culture all together.Every year when it is time to do performance evaluations the direct support staff would cringe. They all knew that no matter what was on the form that they signed it did not matter because â€Å"if† there was a raise to be given, it would be a standard 1%-3% across the board. The facts that the â€Å"mangers† actually had a larger salary increased their raises due to the percentage factor.This past year most staff filled out their own evaluations and wrote their own goal to work towards the following year and the managers Just signed off and passed to the director. The character of cronyism is proactive and dynamic. Goanna (1991) notes that loyalty has two true-hearted dimensions: emotional and behav ioral. The emotional aspect of loyalty results from gratitude. Since emotions are invisible, one's loyalty is evaluated through the behavioral dimension.In situations where loyalty is a highly valued characteristic, individuals tend to display loyal behaviors in order to receive positive evaluations and personal benefits, in this case no consequences for not being supportive to the program staff or not being held accountable for her lack of performance. Additionally, it may not be easy to distinguish between behaviors hat emerge from true-hearted gratitude and behaviors that result purely from â€Å"impression management. † That is why this definition of cronyism is based on the notion of perceived loyalty.The lower ranked employees are likely to play an active role. For instance, a program staff may want to influence the perception her supervisor by uncritically agreeing with the program manager on work or non-work related issues or by speaking highly of that program manager in the presence of the director of the center. (Deluge and Perry, 1994). This perceived loyalty plays a major factor when the yearly evaluations roll around. Since there is not clear Job descriptions or expectations in any area of the organization there would not be anything to effectively measure or evaluate.Popularity or convenience plays more of a role. When the evaluations rotate through the managers, they have many other things that rank higher in priority so it is usually rushed through and passed back to the director to file. In a healthy organizational culture personal relationships and loyalty, to a certain degree, may be functional and does not necessarily breed cronyism. Coffee and Jones (1996), argue that sociability, which refers to sincere approachability among members f an organization, raises morale, fosters teamwork, and promotes creativity.However, when the stress on relationships is so great that it is turned into strong in- group bias and when loyalty becomes un reserved, cronyism is likely to occur. There is a more complex system of social interactions that arise spontaneously as people associate with one another. Dissimilar to the formal structure, which accentuates official positions in terms of authority and responsibility, the informal structure emphasizes people and their unofficial relationships (Newsroom and Davis, 1993).The informal system develops to fulfill needs that cannot be met by the formal system. Increasing informal relationships with the right people, which may include subordinates, peers, and superiors, can be a useful means of acquiring power Nouns, 1992). The coupled relationship between the superior and subordinate in the context of cronyism tends to be governed by their personal ties rather than assigned Job duties or responsibilities.These casual relationships may override organizational hierarchy and involve an element of â€Å"power-seeking,† where individuals exchange ore than friendship among themselves t o further individual goals that cannot be met through formal channels. Studies suggest that the mere act of categorizing people as â€Å"cliques† and out-groups have a tendency to result in favoritism (Teasel et al. , 1971; Turner et al. , 1983). Clique members are given high levels of trust, interaction, support and rewards while out-group members receive low levels of each and often denied valuable opportunities (Vehicle, 1997).These behaviors breed a competition among the staff that creates stress among the employees since they hank that if they are not a member of that clique or friendship they may not get any of the â€Å"rewards† they feel those clique members receive. Some examples of this description within the organization is when an instructor, someone with no authority, brings gifts or constantly offering flattering compliments to feel as though she is in the â€Å"clique† status and when an opportunity arises like a special outing or work opportunity that is praise worthy she usually gets it.The opposite end of the spectrum however is the employee that constantly goes above and beyond her jugular Job duties to help others and seems knowledgeable of her position gets constantly overlooked for promotions, raises, or passed by because she chooses to focus more in her Job rather than the social side of relationships. Personal loyalty toward the program manager or director is different from loyalty to the organization or organizational commitment.The director or program manager's cronies may not be committed to the organization as a whole. In fact, the increase of a deep sense of obligation toward the director or program manager may surpass connection toward the organization (Chem. and Francesco, 2000). An example could be that if the director leaves the organization, her cronies will try to follow suit. Being trusted supporters, â€Å"clique† members of a work unit tend to cultivate a feeling of gratitude towards the program manager or director.These same employees are likely to be pleased with their work due to the existence of receptive bonds in their working relationships. These same employees shared motivational factors and experienced less role-related stress like Job overload, insufficiency, ambiguity, or conflict. Unfortunately, out-group employees who do not possess these same connections seem to have lower Job distraction because even if they are the â€Å"cream of the crop,† their chances of climbing the ladder of success are slim.This has an antagonistic impact on their sense of self-worth as they become trapped in organizations that require friendships to â€Å"earn† promotions (Hurley et al. , 1997). This reason alone should be evidence enough that performance evaluations should be considered more serious than they are in this particular company. They are likely to feel a sense of inequality when they perceive that in-group members, regardless of competency, manage to be prom oted much faster than they do.It is not surprising to find that out-group members are more likely to file grievances (Coleman et al. , 1993). The clique group of employees is likely to show low commitment to the organization. This is where prominence on loyalty to the director or manager may transform into negative organizational performance when the directors personal goals struggle with those of the organization. Although cultural influence plays an important part here, the practice of cronyism, with its stress on loyalty toward management rather than the organization, greatly emphasizes such influence.When the company's strategic plan ND evaluation standards are stated to be practiced one way in the personnel handbook and the actual actions of the management staff proves otherwise the staff could view that situation as an opportunity to slack on their personal performance and not care whether or not the company actual succeeds or not. Obligation is related to organizational depen dability or the degree to which an organization is perceived to be looking after the interests of its employees in practices such as Job security and career development (Buchanan, 1974; Steers, 1977).Due to in-group bias, the hard work of out-group members is often unrecognized by their previous. Furthermore, out-group members do not experience the Job security and preferred rewards in-group members enjoy. They are often overlooked in terms of opportunities for personal achievement. While in-group members are delegated key roles in the organization, and the out-group members are merely assigned peripheral functions that are easily expendable (Change, 1999).Ingratiation, an attempt by individuals to increase their attractiveness in the eyes of others, is one particular rising influence strategy whereby ingratiation behaviors are driven by attempts to influence someone higher in the formal hierarchy of an organization Porter et al. , 1983). Loyalty is adored in cronyism; employees may openly reaffirm the manager's views and defend her appearance and prestige. They may also acknowledge the power distance in the hierarchy ladder and show their submissiveness in order to win the manager or directors heart (Fisher, 1977).The noticeable benefit associated with the in-group status encourages ingratiation behaviors. In addition to having impacts on individuals working in an organization, it can also greatly impact the clientele the organization serves; cronyism also produces significant consequences at the group or organizational level. Personal feelings can seriously bias Judgment. Positive affect toward employees makes managers less likely to give them negative performance feedback. With this being said, incompetence among in-group members has a tendency to be hidden and covered up in the organization.Since in-group members are rewarded on the basis of loyalty rather than competence, they do not see the need to excel and may at best achieve average performance. Addit ionally, these same employees tend to channel their energy and attention to ingratiating themselves with the manager or director or other related political behaviors. This ultimately distracts the employee from completing their proper Job duties (Coffee and Jones, 1996). Talent, which would otherwise rise to the top, is blocked and stifled by lack of opportunity. This leads to talented people leaving the organization.The constant leeching away of talent inevitably weakens the strength of the organization (Redding and Whish, 1993). Finally, the quality of decision making is a victim of cronyism. Any leader who is surrounded by â€Å"yes men† is unable to benefit from the diverse perspectives, experience, and knowledge of their employees. Worse still, with stress on conformity, ideas are unlikely to be fined and improved through group discussion and debate. The result of having such differentiated treatment can cause hostility between the two groups, consequently harmfully affe cting their cooperation and sense of teamwork.Progressively, the relation between the in-group and out-group employees suffers as the unjustified practices continue, and the leader's cronies are perceived to be getting more benefits than deserved (You kill, 1994). Over time, the morale of the out- group will be eroded by their feelings of alienation, powerlessness, and inequity as favoritism of in-group employees renders the relationship between performance and reward less obvious (Preponderates and Topple, 1996). Cronyism stems from the fact that management is able to manipulate rewards and punishments for their employees.The greater their ability to do so, the greater is the personal dependence of employees on them. Missies, (1998) maintains that favored â€Å"clique† treatment may be reduced by making evaluation criteria explicit, objective, and public. To sum up, presence of competent managers and directors are likely to reduce crony behaviors. It is instinctual that comp etent managers tend to reward and promote competency among their employees. But, incompetent managers and directors would feel heartened by competent employees, and inevitably drive away competent employees (Bodleian and Ramekins, 1998).Preponderates (1993) notes that â€Å"yes men† tend to be concentrated among less able workers and among workers with less able managers. In conclusion, the organizational problem of nepotism eventually stemmed to accepted cronyism. By management allowing this to take place the employees began feeling resentment and the organizations moral dropped dramatically. In this particular organization, the clientele are the main ones affected by these behaviors to take place.

Discerning New Forms of Solidarity that Go Beyond Nation, Religion and Social Class - Free Essay Example

Sample details Pages: 9 Words: 2732 Downloads: 8 Date added: 2017/06/26 Category Sociology Essay Type Critical essay Level High school Did you like this example? Discerning New Forms of Solidarity that Go Beyond Nation, Religion and Social Class One thing that is clearly evident is that human beings have consistently developed new forms of solidarity as we have evolved from roaming bands of hunters and gatherers to a digital society with swiftly eroding national borders. Organisations such as Mà ©decins sans Frontià ¨res, The Red Cross, and Amnesty international were created as platforms of international solidarity (Baglioni 2001, p. 224). Don’t waste time! Our writers will create an original "Discerning New Forms of Solidarity that Go Beyond Nation, Religion and Social Class" essay for you Create order For these organisations, all that mattered was helping people in need, wherever they were and utilising individual expertise for global benefit (Baglioni 2001, p. 227). Today, the primary basis of solidarity is nationalism—i.e. the recognition of a special duty to ones own nation, although this notion is eroding in Europe and Asia. Although there are certainly extremists for nationalism, most support for these movements is moderate, and moderate nationalists would say that the individual does have a moral duty to treat others fairly (Wilde 2004, p. 137). Nevertheless, nationalist sentiments preclude global identification as prioritising ones national group still allows discrimination to flourish. Of course, the next logical step of human solidarity is that of the global level—where through the creation of international bodies, people strive to articulate universal values that are common to all cultures and come together on that basis. The aforementioned organisat ions do play a role in helping us advance to that point, but there are still many things that need to happen before the cosmopolitan ideal can be put in place. For instance, there needs to be a development of a universal system of ethics, a common language for business, science, and politics, and a change in consciousness from being a citizen of Nation A to citizen of the world. In a sense, this has happened as local movements for equal rights have influenced other people around the world to campaign for their own interests as well. As more organisations and governmental bodies are recognising the inherent worth of the individual, it is reasonable to expect that the development of a broader form of solidarity will emerge. In the scholarship of international relations, an increasing number of writers agree that the ‘old international order is insufficient for dealing with the current threats to human survival, such as resource shortages (oil and potable water), increas ed population growth, and chaotic climate patterns (Wilde 2004, p. 137). Therefore, it is recommended that a form of global governance and stewardship should emerge (Hardt Negri 2005, p. 161). Now, more than ever, the primacy of the nation-state is in question, especially as new ways of identification continue to be explored. While some lean to embracing a more local identification—with ones city or cultural group, others believe that identification on the continental or global level would be more relevant (Waterman 2001, p. 200). In the mid-twentieth century, there has been some movement to creating bodies that possess international oversight such as the International Criminal Court to try war crimes, the Geneva Convention, which dictates international provisions for the treatment of prisoners of war, and the United Nations which dictate standards and prohibitions for weapons proliferation and international trade agreement (Tarrow 2011, p. 2). Although this does pres ent a positive advance toward a system that promotes global accountability and global collaboration on certain commercial and environmental issues—there is still a strong tendency to identify nationality before anything else, and in some circles, tribal identity is most important. Social change toward a more global perspective will likely be slow and painful because of the tendency of the ruling class to view all collective action with suspicion—i.e. as a conspiracy or an infection that must be extracted (Melucci 1996, p. 42). One piece of evidence that supports the conclusion of social change as a contagion was the oppositions past reliance on terrorism or guerilla warfare to achieve particular ends (Clark 2009, p. 1). In 1605, Guy Fawkes and his compatriots sought to blow up Parliament in order to kill the king and restore England to Catholicism. On September 11, nineteen hijackers seized control of four US planes and killed more than 3,000 people in order to force Americans from Muslim lands and decrease support for Israel. In both cases, that led to increased persecution of English Catholics and American Muslims and in the latter case, an even larger American presence in the Middle East. This was especially true of governments where any form of verbal dissent meant exile to a prison colony or execution. As violent reactions often backfire, nonviolent protests may succeed where armed resistance has failed in the past. Even though nonviolent protest was always an option as a tool of social change, it was not until the 1940s that it had been thrust into global consciousness (Tarrow 2011, p. 102). Since the movement for Indian Independence in the 1940s, the concept of the nonviolent protest has gained ground, and the results have been astonishing. To those on the outside, the protestors look like champions of social justice while the government looks repressive for violently putting down the protests rather than simply letting them make a statement. This has worked not only to successfully ensure Indian independence in 1947, but also helped to pass Civil Rights laws in the United States in 1965 and ultimately end the state of apartheid in South Africa (Tarrow 2011, p. 216). The world was moving toward a stance of inclusion and tolerance, stressing an appreciation of all cultures. Thus, governments could no longer maintain a racist status quo without global condemnation, nor could it inflict acts of cruelty on its own citizenry without censure (Tarrow 2011, p. 217). ‘The point here, however, is that global politics will slowly penetrate the domestic agendas and there will be a need for articulation of old and new politics (Wilde 2004, p. 150). Several movements from womens rights to anti-war movements and other independence movements have used nonviolent protests to gain their objectives and the current democratic movements in the Middle East and the Occupy Wall Street movement in the US shows tha t it continues to be seen as a viable tool. One critique of the global mindset is that it would, on the micro-level lead to increased unhappiness, mental ill health, and distrust of others. This was especially true as the demands of an industrial society had split up neighbourhoods and created a world where people did not automatically know what their ‘place was (Spencer Pahl 2006, p. 10). Yes, there are more options than ever as people are more free to emigrate to whichever nation would suit them best, but the discontent would more likely be attributed to the consumer-capitalist ideal of defining the individual by the sum of their purchases. This mindset has also been exported around the globe, which makes it difficult to form communities along anything other than product lines. Yet Spencer and Pahl are optimistic that the old communities can be re-established through the virtual communities of the Internet. While the old cities and towns were grouped around people performing a particular occupation, today, a teacher can go online and correspond with other teachers to discuss the challenges of moulding young minds. A doctor could contact other doctors to learn about treatment modalities they have not tried yet. Only in this case, the community of like-minded people is global rather than local in nature. ‘First, while rightly crediting communities for developing our sense of right and wrong, a universal moral sense, it overturns the universality of the moral sense by asserting the priority of a particular communal obligation (Wilde 2004, p. 137). One defining characteristic of the modern Western state is that it is rich in racial, religious, and cultural diversity. Another is that many of these states are relatively peaceful in spite of this heterogeneity. Part of the reason for this is that states have begun to protect the rights of those historically considered to be an Other based on race, religion or gender. One critique of t he liberal policies of cooperation is that it encourages people to think of themselves first as members of religious or ethnic groups rather than members of a society. According to Touraine Macey (2000): ‘What the liberal conception lacks is a principle of unity that can facilitate communication between different actors. This is why we see so many individuals fleeing into communities, which ensure a high level of communication but also enforce a homogeneity that is potentially intolerant and authoritarian (p. 137). One way to avoid this kind of self-segregation is to ensure that society recognises and appreciates the contributions of all member cultures and teaches a mutual valuing of cultures within its educational system (Mason 2000, p. 149). If the dominant society insists that only its own contributions are relevant, minorities would not feel as though they belong to that nation and would continue to behave as strangers in a strange land. If the dominant society is not prepared to acknowledge the needs and interests of minorities, then change often comes slowly through local action. Even though movements such as the one for African American Civil Rights and the one to expel the Chinese from Tibet started out on a local level, they would eventually be able to exert influence on an international level (Pleyers 2011, p. 41). Another example of this is the womens movements. Starting primarily in Western nations, the quest for the rights of women had taken on global significance when taken to nations that had allowed women little to no agency over their lives (e.g. Saudi Arabia and Afghanistan). While there was some success in the sense that women around the world were able to gain increased agency over their lives, they still remain entrenched in inequalities (Lyons 2010, p. 101). Although Eric Fromm wrote with the intention of recognising the tenets of authoritarian regimes and analysing the tendency to get caught up in mass movements, he was pessimistic in the human capacity to establish a global society of peace and love because even as they adopt new ways of thought, the social structures still support the old ways. In this, he uses the example of the European conversion to Christianity. While the old pagan myths showed a strong male protagonist conquering adversaries, Christianity advocates turning the other cheek and practicing love for ones neighbour. However, the history of Europe for the past five hundred years has been steeped in war, conquest, and greed. As Fromm (2007) says: â€Å"European-North American history, in spite of the conversion to the church, is a history of conquest, pride, greed; our highest values are: to be stronger than others, to be victorious, to conquer others and exploit them† (p. 116). This shows that even though a society may choose to embrace certain values, there is a problem of human nature and its slowness to align with their philosophical ideals. However, adaptat ion does take place because even though racism and sexism are still problematic, the Western world is significantly less sexist and racist than it was one hundred years ago. Progress is slow, but it is inevitable. Global solidarity is possible, but it would be a long time in coming. Curiously, the national socialist movements that were quite prominent in the twentieth century had drawn society together with the premise that they faced a common enemy in the existing social structure (Wallerstein 2002). For some nations, it involved becoming independent of a colonial ruler—for others, it was a war of the working class (proletarians) with the middle classes and aristocracy (the bourgeoisie). Usually, the existing structure only served the interests of a very small, wealthy minority and those in charge of the movements sought to create a society where almost every citizen stood to benefit. State governments, such as the Peoples Republic of China and Soviet Russia had taken the position that religion was to blame for widespread inequity and rendered the practice of any faith illegal, even though it provided a sense of community among groups of people. In any case, Wallerstein described the socialist movement in two steps: the revolutionary phase, where the existing government would be overthrown and the transformation phase, where the former revolutionaries are now members of the legitimate government. Wallerstein (2002) argued that this two-part movement was problematic because the government would now have to contend with the fact that they are members of a wider international community whose requirements may get in the way of a particular agenda. On the left, there was also the problem of balancing the interests of women and minorities, as movement leaders have often promised that they would be solved ‘after the revolution. Working to restore most inequities may be a viable first step for socialist revolutions, but the needs of each sup porting group need to be considered. In summation, there is evidence that we are heading toward an expanding view of solidarity. While some European nations were caught in the grasp of nationalism during and after World War II, in 1958, six states established what would become the European Union—which would create a larger economic community and dismantle obstacles to travelling between member states. While member states have more autonomy than members of a federation (e.g. the US) with respect to the maintenance of the military or foreign policy, all member states must agree to support a democratic free market and the rule of law. Considering the sheer diversity of language, religion and culture, this was a remarkable achievement. This was what Honneth (1996) had in mind when he said that genuine solidarity was created not out of passive tolerance for one another, but with active concern for each citizen on to a degree, which encourages them to contribute their gift s and talents to abstract societal goals (p. 129). This does not mean that people should have a symmetrical level of esteem on a personal level, but instead cultivate a desire for people to develop their best positive attributes, even if it seems foreign. Yes, progress has indeed been made but the global community still has a long way to go before it reaches the point where the vast majority of people consider themselves to be citizens of the world rather than a member of a certain nation or race. According to Wilde (2004): ‘there needs to be a â€Å"more heroic† version of universalism that attaches no intrinsic significance to national boundaries†¦ Cosmopolitanism [should be] the â€Å"ideal of the future†, which could not yet be realised because of the strength of national sentiments was too great (p. 138). Given the level of existential issues such as food and water shortages in a time of unchecked population growth, humanity can only travel one of two paths: global warfare or cooperative management of resources. Since humanity now has the capability to destroy itself, cooperation and global citizenship is the only realistic solution to these problems, otherwise the scope of felt solidarity would once more degenerate to the level of nation, race, religion, or social class. Perhaps Fromm is right in that while human beings can adapt to the reality of a new situation, the fundamentals of human nature can never change enough to ensure the development of a peaceful global society. Bibliography Baglioni, S. (2001) ‘Solidarity Movement Organizations: Towards an Active Global Consciousness in M. Guigni and F. Passy (eds) Political Altruism: Solidarity Movements in International Perspective, Lanham: Rowman Littlefield Clark, H. (ed.) (2009) People Power: Unarmed Resistance and Global Solidarity, London: Pluto Press Fromm, E. (2007) To Have or to Be?, New York: Continuum Publishing Group Hardt, M. Negri, A. (2005) Multitude: War and Democracy in the Age of Empire, New York/London: Penguin Honneth, A. (1996) The Struggle for Recognition: The Moral Grammar of Social Conflicts, Cambridge: Polity Press Lyons, L. (2010) ‘Framing Transnational Feminism: Examining Migrant Worker Organizing in Singapore. In Dufour, P., Masson, D. and Cauette, D., eds. Solidarities Beyond Borders: Transnational Womens Movements. British Columbia: UBC Press Mason, A. (2000) Community, Solidarity and Belonging, Cambridge: Cambridge University Press Melucci, A. (1996) Challenging Code s: Collective Action in the Information Age, Cambridge: Cambridge University Press Pleyers, G. (2011) Alter-Globalization: Becoming Actors in the Global Age, Cambridge: Polity Press Spencer, L. Pahl, R.E. (2006) Rethinking Friendship: Hidden Solidarities Today, Princeton: Princeton University Press Tarrow, S.G. (2011) Power in Movement: Social Movements and Contentious Politics, Cambridge: Cambridge University Press Touraine, A. Macey, D. (2000) Can We Live Together? 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